Google AdSense is a program which gives opportunity to a business enterprise to display Google advertisements on Web sites and earn revenues. They can earn good amount from the number of hits the visitors visit to that site. Revenue increases as the traffic to the site increases, which in turn helps to make a vast place in the world of social media.
When Someone Click on an Ad, Google Charges a Fair Amount to the Advertiser. There are Many Technical and Strategically Work at Every Stage of Campaign Duration.
What is CTR (Click Through Rate)?
It means that the number of times the visitor clicks on an advertisement while visiting on website divided by the number of times advertisement, ad unit or a page which has advertisement is viewed by the visitors.
In simple language, it is the percentage of No. of Clicks on advertisement and number of page views.
- CTR = Number of clicks /Number of exposures.
- CTR% = Number of clicks*100 / # of exposures.
The advantage to using a CTR Advertising company is that-
- User can work with someone who can do keyword research on services such as, craft your ads and monitor the results along the way.
- If one of your main marketing objectives is to generate sales for your business and you want fast results, then using Click Through rate might be a great fit for your business’s Digital Marketing strategy.
- CTR can be your best friend, but it can also be that annoying person that keeps taking money from you without asking.
Ongoing optimization will continually refine and focus the campaign to push the performance boundaries.Click Through rate offers advertisers to put their message in front of an audience who is active and specifically seeking out their product.
Working Process of CTR
It is the quickest way to reach the clients as with this a client fetches all information with a single click. In this program our clients feel comfortable as it is easy to control and it is under the control of the budget. It saves the money of its clients because reaching to the clients and making money through different channels is easy.
CTR will help the business to reach top the first ranking using SEO services which will provide effective results. It is very important that your website or blog should get a healthy CTR. you should not try to, increase CTR beyond a certain point.If you’re getting a CTR above 2%, you should be happy. But if it is lower than 2%, you should consider ways to increase your AdSense CTR rate. I am going to tell you a few methods with which you can increase CTR. Here are some ways to Increase CTR in Google AdSense:-
- Placement of Ads
- Sizes of Ads
- Avoid Ad Blindness
- Responsive layout
- Niche and Good Quality Content
- Increase Search Traffic
- Use AdSense Section Targeting
- Use Heat Map Plug-ins
- Reduce Bounce Rate
- Reduce Number of Ads
It is the key which will help to achieve a balance between digital tools and human interaction, which will help to bind the customers for the long-term.
How Much Should Be CTR?
Click-through rate of 2-3% is good. Even up to 5% is also good. But if it is higher than 10%, you should be concerned. This is because Google will take notice of such high CTR and will look deep into your website. If it finds that you’re violating AdSense policies, your AdSense account could blocked forever.
I hope this information was useful for you. Let me know if you have any questions on this topic. I will be happy to try and help. Thank you